Saturday 9 June 2012

Players in the IT industry - Chicken Little or Chicken DoLittle?

The overall pie (World IT spend as a percentage of the World GDP) is, lately, nearly stagnant. If technology (read IT) spend as a percentage of revenues is not growing, the growth rates are going to be a reflection of the overall rate of growth of the economy. Learning from the past, it is only when positive disruptions in the form of technology inventions or innovations have brought in a significant opportunity for business to be done differently (and better), that the overall pie has grown. This was directly reflected in the ‘percentage IT spend’ metric, and in turn, the growth rates of the industry.

Hardcore optimists have been and remain in denial of the above fact despite the data demonstrating it ever so clearly. They would call the folks who see and urge everyone to see this phenomenon as the ‘Chicken Little’ of the world. One alternative is to acknowledge the problem, see it in the eye, and act in pursuit of the next disruption which could ‘expand the pie’. The other is to continue being in denial, play within the boundaries, try and get a ‘bigger share of the pie’, feel good about the incremental growth if you succeed, or put up a price tag around your neck if you don’t. This is the bunch of ‘Chicken DoLittle’ of the world.

The choice is ours to make!

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